ANIMALS AND AVEDA Aveda products are “people-tested”. We do not test on animals and never ask others to do so on our behalf. We are cruelty-free and have been since our founding in 1978 –  it’s an important part of our mission to care for the world we live in and those we live with. We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world.  Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it. OUR PROUDEST ACHIEVEMENTS: In 1989, we were the first company to sign the Ceres Principles for corporate responsibility, which call for the safeguarding of the Earth and “its inhabitants.” All Aveda hair colours, hair care and beauty products are now Vegan since 2021. Aveda is consistently recognised by VegNews Magazine and Peta as being a cruelty-free company, and they are the only major company with a professional colour line that is completely vegan and cruelty-free (not tested on animals). We use non-Aveda products in other services (such as waxing) so it’s a good idea to call ahead to double check before you make […] Read More