Aveda Hair Price Guide

We have created a relaxed, friendly, personal environment with a carefully chosen team of hair restyle and Aveda colour specialists with a variety of deep experience and new talent who receive extensive on-going training and inspiration in-house, and at Aveda Institute.

We stock natural, vegan, organic based & cruetly-free brand Aveda hair care, body and beauty. We use Aveda's Full Spectrum™ Colour up to 96% naturally derived from plants and non-petroleum minerals, and Aveda Demi+, Ammonia-free semi permanent range.  Allergy Alert Test (AAT) required for new guests 48 hours prior.  

Price list below bios.

MEET THE TEAM

John

  • John
    John
    Owner (Opened JFJ 22 years ago)
    John's priority is that JFJ clients should leave the salon feeling fantastic about their hair and themselves. Passionate about all things hairdressing, he trained in top salons in Scotland, taking his skills to Sydney, Australia, for a while before opening his first salon in prominent Rose Street, Edinburgh. London called him south where he worked for exclusive salons in Soho and Toni & Guy, Wimbledon; trained in management and opened John Fraser Jenkins salon in partnership with his wife, Jane, in 2002. His strengths are in both contemporary and classic women’s and men’s creative cuts, including beards & barbering, suiting the clients’ lifestyle, bone structure and self-image. He's up for any demanding and advanced hair challenge and any hair texture. John personally oversees the technical training of the team from Saturday Workers and Apprentices to the most senior staff to keep them motivated and on point.  He has a great sense of humour and loves his clients and the team.  He fully supports Aveda's message of a plant based diet and cruelty-free living.

Linella

  • Linella
    Linella
    Artistic Director (13 years with JFJ)
    @linella_hair_artist Specialities: Women’s restyles, men’s creative hairdressing and barbering specialist - classic-modern to funky, bouncy or classic short hair blowdries. Soft elegant and stylish cuts, short soft pixie and short soft classic cuts, razor cuts, classic soft curl & bouncy volume blow-dries…with the aid of Aveda. Linella is calm in her approach to her work with a personalised consultation, a listener and takes into account clients’ individual needs. In contrast to her Italian roots, she is quietly confident and will help you relax allowing you some chill-out time. Linella is passionate about hairdressing and established a successful career with Toni & Guy, Kingston. Promoted quickly ultimately to Assistant Manager at one of Kingston’s busiest salons with 20+ years experience, Linella is now Artistic Director and part of the management team at John Fraser Jenkins. Works Tuesdays, late night Wednesdays & Saturdays.  She is our Salon Educator for cuts with our Apprentices.  

Olivia

  • Olivia
    Olivia
    Creative Director & Senior Technician (17 years with JFJ)
    @hair_by_oliviajfj Our longest serving team member, celebrated 17 years with JFJ in 2024. Has returned (yay!) after the birth of Aubree Tuesdays, Fridays and 1st Sat of the month (adding Thursdays in December). Specialities:  Technically excellent full head highlights with Aveda's vegan Botanical Repair strengthening treatment, balayage, all classic tints, graduated and classic bobs and lobs (“Bob-Lights”), Bridal hair ups. Olivia started her career in hairdressing aged 14 years, and has proved her dedication to the craft since joining JFJ. She loves sleek, glamour looks, Bridal and Occasion hair, has great colour placement and has perfected the best ever highlights, as well as Aveda Deep to lighten naturally very dark hair. Strong in colouring, men’s cutting and great with kids - they love her bubbly nature - her aim is for clients to feel great about themselves and leave the salon with a confidence boost.  Great for an enthusiastic good old noisy gossip, guaranteed good time and never a dull moment. Olivia educates blow dries and hair ups and is part of the management team at John Fraser Jenkins.

Amy R

  • Amy
    Amy
    Aveda Pure Colour Master & Creative Director (9 years with JFJ)
    @redhead.hair. Amy is an industry leading Aveda Pure Colour Master, among only the elite Aveda Colourists to be awarded this qualification, this recognises the essence of high quality hair colour artistry mixed with the science and innovation behind Aveda.  Specialities: Prom & Bridal Hair up & all aspects of hairdressing including women's contemporary, fashion and classic and cuts, men's cuts, students and kids.  All aspects of advanced cutting, adventurous fashion colouring and advanced balayage, baby-lights and dip dye lifting blondes with Botanical Repair strengthening treatment, scalp bleach, classic colours as well as Aveda Deep to lighten naturally very dark hair.   100% Human Hair Extensions, styling and blowdrying. Amy has a very calm and uplifting nature and is dedicated to her job, takes her work seriously and is really loved by her clients.  Amy is our Sustainability Events Co-ordinator, including Earth Month for charity:water.

Daniela

  • Daniela
    Daniela
    Pure Colour Master & Creative Director (6 years with JFJ)
    @danda_crisan.  Daniela is an industry leading Aveda Pure Colour Master, among only the elite Aveda Colourists to be awarded this qualification, this recognises the essence of high quality hair colour artistry mixed with the science and innovation behind Aveda.  Master in free hand balayage using detailed hand painting bespoke to each client, colour change and all other advanced colour and fashion services using Aveda's Botanical Repair treatment to strengthen coloured hair.  She's a passionate technical expert, while still maintaining artistic flair.  Expert in hair up and prom hair, braids and hair ups with a modern twist and strong in short and long bouncy blow dries. Contemporary and classic cuts, layers, bobs, cropped cuts. Daniela won a place to represent Aveda at London Fashion Week for Vin & Omi  AW20 collection, 'Resist', and is hungry for more!  She thrives on education and constantly updates her skills via Aveda and education events. Daniela was crowned Vish Waste Warrior 2024 for the most efficient hair colour user, producing the least hair colour waste!  She also leads our Apprentice in-salon eduction for colour and styling. Daniela has a really confident, and caring nature.  As well as English, she speaks fluent Romanian, Italian, some Spanish and is learning Portuguese!
  • Sian
    Sian
    Senior Colour Designer (new to JFJ, 9yrs exp)

    Sian comes to JFJ from Rush (Manager), Kingston, and Mint, Clapham, as a senior stylist with 9 years experience.  With an interest advanced colouring techniques, balayage, classic highlights, colour change and contrast colours and updating to the latest season's looks. Classic women's and girl's hair cuts, longer lengths, graduated bobs, bobs and pixie cuts.

    She is passionate, confident and aims to give her clients the best salon experience with a genuinely happy personality and excellent communication skills.

Grace Fraser

  • Grace Fraser
    Grace Fraser
    Designer & Aveda Colourist (nearly 1 year with JFJ!)
    @hairby_gracefraser Specialities:  Expert in glam bouncy blow dries, Prom/hair up/bridal both modern and classic, braiding. Colour; passion for hand balayage bespoke to each client, and strong in all other colour services and classic highlights.  Contemporary cuts from classic bobs to long beachy layers as well as men's hairdressing, barbering and kid's cuts. Grace F has an approachable, friendly nature, she is an excellent communicator having recently worked as airline cabin crew.  You might recognise her as she previously worked as a Stylist at the now closed Saks in David Lloyd, Cheam.

Amy J

  • Amy J
    Amy J
    Stylist & Colourist (4 years with JFJ)
    @hairby_ajjoyce  Our Stylist & Aveda Colourist, Amy always happy, confident and efficient showing her passion for hairdressing through fabulous services.  She loves all blonding services, face framing, tints, waving, pin curl setting, bouncy blow dries, hair ups, classic women's longer length cuts with bangs, face framing and older girl's longer length cuts, are available to book online and in salon.  Amy J is our Aveda Certified Scalp Expert and will assess scalp conditions and refer to the proper medical professional if needed.  Our in salon Scalp Renewal Head Spa (75mins) is available exclusively with Amy, the Scalp Renewal Treatment (15mins) is available with all of the team.  Due to her experience hair prices are better value, may require longer timings and always coming with the same JFJ quality.

Emily

  • Emily
    Emily
    New Talent Stylist & Colourist (1 year with JFJ)
    @emilyleonardhair Emily joins us as having qualified in Level 3 Hairdressing as a mature student having, she works Wednesdays, Thursdays, Saturdays and is available as New Talent Colourist for Tints, Partial Highlights, classic women's cuts and blow dries.  You will get the same JFJ standard which may take a little longer due to her growing experience and may require dual consultation with a senior team member.  Also performing Botanical Repair & Hair Treatments, Masque Treatments, and blow dries. Emily has a calm and professional personality and as a mature student quickly found her passion for the hair industry having originally worked for Estee Lauder Head Office, she has great customer service and personal confidence helping guests to feel welcome.
  • Jessie
    Jessie
    Head Assistant, Prom hair ups & New Talent Colourist (7 years with JFJ)
    Jessie is such a hard working Head Assistant, and has really become a reliable core member of staff.  Having passed her NVQ2, Jessie has a column of prom & occasion hair ups and her New Talent Tints are by appointment only parting tints can be booked online, other services can  be made by emailing or phoning the salon.  Always smiling and aiming to please Jessie is really enjoying being part of the team, and always looks effortlessly busy.  She assists the stylists by making drinks, general housekeeping and washing hair including Botanical Scalp & Hair Treatments, Masque Treatments and strengthening treatments, blast dries and ensuring everything behind the scenes runs smoothly.  She assists with retailing, and can help you identify the best products to suit your hair.  
  • Grace W
    Grace W
    Assistant Hairdresser (1.5 years with JFJ)
    Grace W is in her second year of NVQ1&2 Hairdressing at Aveda Academy and JFJ.  Grace offers long wavy blow dries at great value and root tints by appointment. She confidently assists with shampooing, Aveda Botanical Repair Strengthening Treatment, Botanical Scalp & Hair Treatments, Botanical Repair & Nutriplenish Masque Treatments.  She also helps with control stock and general assisting and works on reception as Salon Host.
  • Emma
    Emma
    Assistant Hairdresser (2 years with JFJ)
    Emma joins us as a Hairdressing Assistant in the first year of Apprenticeship NVQ1&2 with JFJ and Aveda Academy having worked as a Part Time Assistant during her GCSEs.  Always professional, confident and efficient with a sunny disposition. She looks after clients’ needs in the salon and at the back wash; shampooing and therapeutic head massage and general assistant.  Emma is our Sustainability and Recycling Champion.
  • Halle
    Halle
    Hairdressing Assistant (new to JFJ)
    Halle, one of our Hairdressing Assistants in her first year of Apprenticeship NVQ1&2 with JFJ and Aveda. Halle is quietly confident, always busy and really enjoying working towards becoming a Hairdresser.  She is responsible for shampooing, complimentary therapeutic hand & head massage, Botanical Scalp & Hair Treatments, Masque Treatments and Botanical Repair strengthening treatment, blast dries and ensures everything behind the scenes runs smoothly.
  • Penny
    Penny
    Salon Host (10 years with JFJ)
    Our Head Receptionist and salon host, Penny has worked in Cheam in retail for many years and is well known for her bubbly confidence and multitasking. She job-shares with Jane to host the salon reception, she maintains the client database and bookings. As our Aveda Product Ambassador, has extensive knowledge of our Aveda products, including beauty products and new Aveda make-up range and can advise on home purchases for our clients and helps to look after our visual merchandising displays, she helps to train the team on new product launches.  Ask Penny to join our Aveda Rewards program.  She also maintains our Aveda Pure Rewards Cards, Gift Cards and stock.
  • Jane
    Jane
    Salon Host/Reception (4 years with JFJ)
    Jane is Front of House and works part time supporting Penny and the team with booking appointments, advising guests with retail products and packages to keep their hair and skin looking its' best.  Ask Jane to join our Aveda Rewards program. With a background in fashion retail and local to Cheam, Jane has a great rapport with clients and has an easy confidence hosting our salon.

Jane Jenkins

  • Jane
    Jane
    Owner (Founded JFJ 22 years ago)
    With a background in Art and Fashion, the creative element of hairdressing has always interested Jane.  She loves supporting and developing the team and when she’s not in the salon, can often be found behind her Mac screen, developing the business!  Jane is responsible for the overall management of the hair, wellbeing & beauty salon, research and development, recruitment, booking external training for the team with our support brands; Aveda, Olaplex, CACI & Orly Nails. The creative and friendly salon atmosphere reflects the nurturing relationship John and Jane have with the team…and she fully supports the core message of Aveda to use plant based products, love our planet and eat less meat.  Jane is our Eco-Manager driving us to become a sustainable hair salon, we are always striving to become a kinder, greener, cleaner company.

Hair Price List

Owner
John
Artistic
Director
Linella
Creative
Director
Amy R |Olivia|Daniela
Top
Designer
Sian
Designer
Grace
Stylist
Amy J
New Talent
Emily
Assistant
Jessie
Cut & Finish£78£67£61
£56
£50£43£40£40
Restyle Cut & Finish£89£77£71
£66£59£54-
Men's Cut & Finish£49£42£37-£30---
Men's Restyle Cut & Finish£59£52£47-----
Wash & Finish 30min£40£35£35£35£32£28£26£19
Longer Length Wash & Finish 45min£48£40£40£40£38£34£32£23
Aveda Pure
Colour Master
Amy R |Daniela
Aveda Creative
Colourist
Olivia
Aveda Senior
Colour Designer
Sian
Aveda Colour Designer
Grace
Aveda Colourist
Amy J
New Talent
Colourist
Emily
New Talent
Colourist
Jessie
Aveda Partial Foils from£84£80£76£66£60£57£57
Aveda Half Head/Partial Head
Foils & Tint from
£104£100£96
£85
£74£71-
Aveda 3/4 Head Foils from£116£111£105£97£85
£79
-
Aveda Full Head Foils from£130£127£122£112£102
£98
-
Aveda Balayage from£141£136£131£120£110--
Aveda Balayage Refresh£104£100£96£85£74£71-
Aveda Toner£23£21£20£19£19£19-
Aveda Parting Tint£31£30£29£27£26£25£25
Aveda Root Tint£58£56£54£49
£46
£44
£44
Aveda Root Stretch£76£73£71£62£57£53£53
Aveda Full Tint from£78£75£73£66£62£57£57
Aveda Scalp Bleach£76------
Demi+ Root Tint£55£53£50£46£43£41-
Demi+ Full Gloss£48£48£48£48£48£45£45
Scalp Renewal Head Spa/treatment 2wks from colour£65 | £25£65£65
Botanical Repair Strengthening Treatment/Masques£26-£31
£15
BRIDAL:
Hair only, includes consultation, trial &

wedding day

from £250
Bridal extra Trial 45mins£71
Occasion Hair Ups 45mins-60mins£66-£92Curls £37-£48£46-£58
Dry Hair Braiding
Wash & Hair Braiding
£18
£26

-30% Cancellation charge without 24 hours notice
Discounts are not applicable to any service in December when full price is charged.
-20% Discount for student's cuts with valid Student Card, excludes Saturdays & after 5pm weekdays
-50% Discount for children's cuts under 10 years, excludes Saturdays & after 5pm weekdays

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